A boathouse is home to a crew and everything they believe in.
It’s where they prepare before they hit the water, and where they finish their day. It’s where they carry and share the heaviness of the boat, along with what they can do to make it go a little faster tomorrow. It’s where they discover the roles they’ll play, where they throw egos aside, find their swing and come together as a team.
In 2001, the original partners left the biggest agency in the world and returned home to Boston and founded our agency. At first it was more of an anti-agency than anything else, founded as a resounding rebuke to “big-agency bullshit.”
This evolved into a set of shared principles:
Use unbridled creativity working with disciplined data to deliver tangible business results for our clients.
Unite the power of intuition and analytics – quant and qual.
Be where the market is going – not merely what’s new, but what’s new and works.
Work through systems – connect channels, pieces, work, ideas and executions.
Earn our relationships. Always do better. Reputation is everything.