Giving an exciting new brand a healthy start.
Boston is known as a global center of medical expertise. Regionally, there was one giant organization, Partners, and numerous smaller players. In late 2018 and early 2019, two of the leading smaller systems joined to create Beth Israel Lahey Health.
What we did:
Strategy and positioning
Internal employee launch
Fully integrated brand campaign launch
Developed and produced content series
Designed and built launch website