Energy brings us together.
The largest electric and gas utility in New England, Northeast Utilities, was made up of six unique operating companies spread across three states. Each of these companies delivered strong performance, but there were numerous inefficiencies and inconsistencies brought about by the configuration. Numerous improvements and alignments had, over the years, dramatically improved operations, but the legacies of the multiple brands were keeping the organization from enjoying the lift these improvements should be delivering.
What we did:
Launched new brand
External TV, outdoor, print
Internal, videos, communications
Extended brand into ongoing content series