Putting higher education within everyone’s reach.


The Massachusetts Educational Financing Authority (MEFA) is a nonprofit agency with a mission to help families across the Commonwealth plan, save and pay for higher education.

But budgets were low. MEFA was promoting each resource separately and the entire social community was 100 Facebook followers.

We developed a three-year plan to create brand awareness, drive content distribution and build a social presence.

We positioned MEFA as the authority Massachusetts families could count on to be on their side when it comes to pursuing higher education.

We helped identify and develop compelling content. Then brought online and offline media together in one seamlessly, channel-agnostic distribution plan that includes display, paid search, social and radio.

RESULTS: The proof is reported monthly: more engagement across the board with all MEFA resources, plus a robust social community of 35,000 engaged followers. It all adds up to more families affording the dream.