Tufts Health Plan

Caring. It’s what they do.

Tufts Health Plan is an organization driven by a higher mission: to improve the health and wellness of the diverse communities they serve. It was all about caring and constant improvements: they were covering a new noninvasive cancer-screening test, they were the first to invest in CareWell, and they were creating first-of-its-kind tiered coverage with a hospital system in Rhode Island. Those two strands of DNA, innovation and compassion, together are what reinvigorated the company and the brand.

What we did:

Strategic brand repositioning
Member- and employee-centric content

Television, outdoor, streaming audio, social
Content hub design