Podcast: AI & Avoiding Data Overload
Peter Prodromou, president independent agency Boathouse, joins the PRovoke Media Podcast to discuss the importance of human intervention in the use of AI.
B2B Marketing and AI for Streamlined and Strategic Communications
Podcast: B2B Marketing and AI for Streamlined and Strategic Communications with Peter Prodromou on Marketing Smarts
Why story is still king in the creative world
Whether it's on TikTok, Twitter or television, storytelling is at the heart of advertising. Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story.
How Executives Need to Rethink Brand Strategy
We need to rethink how we do brand strategy and brand management.
Making the Case for Your Marketing Budget in Turbulent Times
CMOs must become data-driven storytellers who speak the language of the CEO and CFO
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
Agency Media Director: Trust Still An Issue For CTV
As 2022 draws to a close, we asked Michele Madaris, media director at the Waltham, Mass.-based independent ad agency Boathouse, to share her thoughts on advertising in general and connected TV (CTV) in particular.
Combating Data: How To Conquer Information Overload
The ever-expanding ocean of “noise,” information, and data have flooded the minds of marketers trying to distinguish which data points will impact results.