Our Artificial Intelligence Stack.
We leverage “‘best of breed” artificial intelligence tools across our organization, powering our strategy, media, creative, and analytics. These A.I. tools working in concert with the human intelligence of our people are how we help clients Out Think, Out Execute, and Out Compete.
Out Think
Out Execute
Out Compete
Strategy A.I.
Each tool and solution is powerful on its own. Together that AI firepower is compounded into one highly effective system exponentially boosting performance.
Translate business strategy
Use AI to evaluate strategy vs. the narrative in the market
Understand how you are perceived by topic and stakeholder.
Determine how you want to be perceived and identify gaps in perception based on priority topics and stakeholders.
Prioritize narratives you want to own
Push clients to think beyond the 93-year-old brand management model
The narrative model allows us to manage the brand for a wider spectrum of stakeholders and issues
Creative/Media A.I.
Each tool and solution is powerful on its own. Together that AI firepower is compounded into one highly effective system exponentially boosting performance.
Align on metrics that drive business impact
Audit all brand, digital, and social drivers
Ideate and create
Track shift in impressions, sentiment, intensity
Use AI AI-based performance management platform
Leverage media intelligence tools to track competitors' spending
Break down silos
Place A.I.-informed creative into the market at scale
Optimize into those that resonate and perform best
Break down silos
Leverage creativity as a force multiplier
Leverage algorithmically powered media
Optimize into those that resonate and perform best
Analytics A.I.
Each tool and solution is powerful on its own. Together that AI firepower is compounded into one highly effective system exponentially boosting performance.
Central Performance -Hub for a holistic view
Leverage A.I. to build predictive, weighted, and “what if” models for enhanced decision-making and performance
Link to all sales and business data (salesforce, etc.
Migrate narrative and sales from the present state to the desired state
Translate marketing goals to business goals
