The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.

With one month to go until Netflix debuts its ad-funded tier, details remain sparse – but following the release of the gruesome documentary about serial killer Jeffrey Dahmer, potential clients are curious about its brand safety commitment.

While the desire to jump into a trending topic or major event may be strong, Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy.

Most media agencies are making the effort to keep up with the advances of this form of marketing.

The metaverse will offer new opportunities for the way we work and play, how we interact with brands, and much more.

"Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology."

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

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