In-housing could be the answer for CMOs working with reduced budgets
A recent study suggests marketers are dissatisfied with common in-housing set-ups, but Boathouse’s Eve Asbury argues that the strategy will become more relevant in straitened economic circumstances.
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload
When used effectively, AI can transform how PR and marketing target, engage, activate and measure campaigns.
Remote work is a desirable option for many employees.
Here are 3 tips to establishing a virtual workplace, according to small-business owners.
Can Brands Avoid the Next ‘Kanye-In-Waiting?’
Can’t we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves.
How Clients are Dictating Agencies’ Return to In-Person Work
As the working world continues to redefine work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
WATCH: Increase Your Influence with a Simple Question
This simple question acts like your north star, compass, and light in the dark. This question is so good that it deserves its own t-shirt.
WATCH: Into the Metaverse: Representation
The next episode in Into the Metaverse explores the complexities of representation in the metaverse that brands must navigate as they enter virtual worlds.
Advertisers Must Remain ‘Realistic’ About Brand Safety Risks on Netflix
With one month to go until Netflix debuts its ad-funded tier, details remain sparse – but following the release of the gruesome documentary about serial killer Jeffrey Dahmer, potential clients are curious about its brand safety commitment.