Boathouse’s Third Annual CEO Study on Marketing and the CMO

Written By Boathouse

Major shifts are occurring within the CEO mindset

Please fill out the form below to download our third annual CEO Study on Marketing and the CMO:

This comprehensive study provides insights from 150 CEOs of top U.S. public and private companies. We build on the previous two years of data to assess shifts in CEO priorities, CMO tenure and performance, CEO/CMO trust, AI adoption and more. Our hope is the data can help organizations better understand and improve on the CEO/CMO dynamic in support of better business outcomes.

Examples of key data points featured in the CEO Study on Marketing and the CMO include:

  • 51% of CEOs now believe the CMO’s short tenure is a sign of success not failure in their role - a dramatic change from 20% in 2021

  • CEO’s “best in class” rating of their Marketing (49%) and CMO (40%) double from 2021 study results (20% - 21%) 

  • In a dramatic shift from 2021, the CEO’s perception of CMO loyalty is growing - 8 in 10 CEOs perceive CMOs would take a bullet for them (up from 3 in 10 in 2021)

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