Is Your Content Strategy Aligned with the CEO’s Vision?
6 Questions Every Marketing Leader Should Be Asking
Use this quick test to see what’s helping, and what’s hurting, your ability to amplify the CEO’s strategy.
Are you measuring performance in business outcomes (rather than likes or follows)?
Does your content strategy reflect where the business is going (rather than where it’s been)?
Are KPIs aligned with transformation (instead of being trapped in tactics)?
Are brand signals helping unify teams across functions (Comms, Brand, HR, Product)?
Are you creating with discovery in mind, using content built for reach, relevance, and reputation?
Are you creating content with interests in mind, instead of demographics?