In 2023 the ad marketplace is expected to slow down after several years of robust growth post-pandemic growth and no Olympics, no Men’s World Cup, a political off-year and potentially economic headwinds.

Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology.

Trust is the cornerstone of a successful advisor-client relationship. And earning that trust starts with empathy – the ability to have a complete understanding of clients’ situations and concerns.

A CEO notes that there is no training ground for the breadth of workforce, recruitment, and employee-engagement issues hitting the leaders of today. But what if the Great Resignation is an opportunity in disguise?

When I started in this crazy, wonderful business, every boss was a guy. It was a boys' club. Don't get me wrong, women were everywhere, just few in positions of power. It made me hungry for success, awards, titles, etc.

The ever-expanding ocean of “noise,” information, and data have flooded the minds of marketers trying to distinguish which data points will impact results. In an age of data overload, how can the critical variable or metric be identified, analyzed, and converted into well-guided actions?

While the desire to jump into a trending topic or major event may be strong, Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy.

Narrative is driving a revolution in brand strategy and brand management.

A recent study suggests marketers are dissatisfied with common in-housing set-ups, but Boathouse’s Eve Asbury argues that the strategy will become more relevant in straitened economic circumstances.

The metaverse is full of promise. People are hopeful that this shared, interactive, immersive, and hyper-realistic virtual space will revolutionize the internet. Goldman Sachs has estimated that the metaverse could ultimately be an $8 trillion opportunity.