Previous
Previous
Six Questions For John Connors, Founder & President; Boathouse
Next
Next
CEOs' views of CMOs continue to be more about execution than strategy, per Boathouse’s annual CEO survey, and while trust and alignment between CEOs and CMOs are strong, CEOs still want more business results.
The annual survey of CEOs on the CMO role showed lower performance ratings and more leaders viewing the marketing function as a cost center.
Marketing is under more pressure than ever to prove its impact on business growth, and Boathouse’s fifth annual CEO Study offers a clear look at how CEOs are evaluating that impact today.