As 2023 unfolds, AI continues to be the bright shiny object that everyone is buzzing about, yet few really know what it is beyond a surface level.

Since its release in November of last year, ChatGPT has taken the world by storm. Now in its 4th iteration, a mere 5 months later, the buzz in only growing, as people talk about its uses in healthcare, science, research, education, marketing, advertising and PR, among other things.

Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media.

It is true that generative AI can write a cogent press release and reasonably decent byline articles.

“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. “

Does AI present “profound risks to society and humanity”?

Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.

For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency.

"If you're in the upper right-hand corner with passion, chances are people are going to want to work with you or buy your product"