Social media has matured, revealing an opportunity for broader discovery based on relevance rather than direct ties.

I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. It’s a powerhouse of information, its user base is active and growing, and even though it experienced a brief API hiccup, you can still use third-party tools to get the most out of the platform.

Few social platforms are met with as much unreasoned trepidation as Reddit. After a strong IPO, Reddit has continued to over-deliver, reporting a 48% increase in revenue in its first quarter of public trading. The platform boasts 73.1 million daily active users (DAUs) and more than 100,000 active subreddits. This audience is a highly engaged one and isn’t afraid to express opinions.

This week, President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. The new legislation was bundled into a foreign aid package.

Yet another headline to add to the endless headlines from the last year-plus calling for the inevitable demise of not just the platform, X, but its owner, Elon Musk.

"Headline after headline spells the downfall of not just X, but of Elon Musk himself. The undeniable truth though, as hard a pill it may be to swallow, is that X isn't going anywhere," explained Geoff Gates, creative director for social strategy and content at integrated marketing and communications agency Boathouse Inc.

Boathouse Creative Director, Social Strategy and Content Geoff Gates recently participated in a panel at PR Daily's Social Media Virtual Summit titled How AI is Reshaping Social.

There’s an urgent need to address ethical considerations in AI implementation within social media due to its pervasive influence on content, opinions, and user actions.

“Influencer engagement is a natural extension of our communications and organic social capabilities, both of which are critical parts of our mix. We expect that it will give us an even more competitive offer and, more important, give our clients a greater competitive advantage in their marketing,” Peter Prodromou, Boathouse president and leader of the company’s strategic communications capability told Adweek.

Instagram is planning to bring its branded content tools to Threads, a source told Axios, giving marketers a way to get involved with paid promotion on the app while advertising is still off limits.