As we plan our short- and long-term goals, it is vital to implement equitable and inclusive AI strategies proactively.

Over the past 15 years, the evolution of the internet and the way key constituents use it to communicate has far outpaced the ability of organizations to keep up.

June 29th marks the first anniversary of the landmark Supreme Court decision overturning affirmative action in college admissions. The impact of this decision has resulted in numerous companies pausing or eliminating diversity, equity, and inclusion (DEI) policies and programs along with a rise in discrimination lawsuits against these programs and policies.

You’ve been working at agencies for 35 years, in your opinion what are the biggest changes you’ve seen?

John Connors: I believe there are three layers of change in our industry that we must constantly manage and monitor.

As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy.

Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how the city of Waltham inspires his work.

By now we’re all overwhelmed by the ever-changing discussion of AI and its implications in our professional and personal lives. We ought to focus on what kind of opportunity AI creates for us, as communications and marketing professionals, and how we can advance the ball for clients.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.