America’s Test Kitchen and Boathouse will utilize data and tech to optimize the brand together. They will look to test new audiences across platforms including Reddit and TikTok, bringing ATK to more foodie audiences.

Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It's a focus that brands and agencies are missing out on. Generative gets all the attention, the shiny object, but "it's just a fancy bar trick."

It’s no secret that remote work life has drastically changed the workforce since the COVID-19 pandemic. At Boathouse, we found this to be the perfect opportunity to radically redefine the way we work.

Jennifer O’Connor, a principal at Boathouse, recently sat down with Jed Morley, VIP contributor to Valiant CEO, to discuss Boathouse’s performance autonomy survey and its key findings.