While the results of the CEO study reveal some improvements in the ways CEOs view their top marketers, there are also several “areas of concern and disconnects” when it comes to how CEOs think of CMOs and marketing in general, according to Boathouse’s CEO study.

While the average tenure for CMOs at Fortune 500 companies is trending in a positive direction, it still lags behind the overall C-suite average. Chief marketers are surely aware of that fact, but chief executives are not: only 52% of CEOs are aware that CMOs have the shortest tenure in the C-suite.