Peter Prodromou, Founder/President Boathouse Palo Alto, joined the PRovoke Media Podcast to discuss the importance of human intervention in the use of AI.

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25.

When used effectively, AI can transform how PR and marketing target, engage, activate and measure campaigns.