It’s no secret that remote work life has drastically changed the workforce since the COVID-19 pandemic. At Boathouse, we found this to be the perfect opportunity to radically redefine the way we work.

Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months.

CMO tenure is at its lowest point in a decade, a statistic that calls into question the role of the CMO in general. How, and why is their tenure on the decline, and what does that mean for the C-suite as a whole?

Jennifer O’Connor, a principal at Boathouse, recently sat down with Jed Morley, VIP contributor to Valiant CEO, to discuss Boathouse’s performance autonomy survey and its key findings.

Short CMO tenures and increased turnover have captured the attention of many in the business world. However, while studies have quantified just how short these tenures are getting.

To raise the bar is to drive change, to be a leading voice, to think differently in your approaches, to carve a new path forward, to be one of, if not the, best at what you do.

Here at Boathouse, our culture is what brings us together. Our camaraderie empowers us to redefine advertising’s role and lead the way.

Boathouse supports #BlackLivesMatter. We’re committed to do what we can, as a company and as individuals, to combat racism and systemic inequality. It’s the right thing to do.

For some time now, consumer privacy concerns have taken center stage in the digital advertising industry. But these concerns aren’t just driving conversations.

There’s been a lot of noise around data privacy and consumer protections recently. If you’ve seen (or heard about) the film The Social Dilemma, you probably know what we’re talking about.