Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.

"If you're in the upper right-hand corner with passion, chances are people are going to want to work with you or buy your product"

Peter Prodromou, Founder/President Boathouse Palo Alto, joined the PRovoke Media Podcast to discuss the importance of human intervention in the use of AI.

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25.

We need to rethink how we do brand strategy and brand management.

Whether it's on TikTok, Twitter or television, storytelling is at the heart of advertising. Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story.

As 2022 draws to a close, we asked Michele Madaris, media director at the Waltham, Mass.-based independent ad agency Boathouse, to share her thoughts on advertising in general and connected TV (CTV) in particular.

In 2023 the ad marketplace is expected to slow down after several years of robust growth post-pandemic growth and no Olympics, no Men’s World Cup, a political off-year and potentially economic headwinds.

Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology.

Trust is the cornerstone of a successful advisor-client relationship. And earning that trust starts with empathy – the ability to have a complete understanding of clients’ situations and concerns.