As 2023 unfolds, AI continues to be the bright shiny object that everyone is buzzing about, yet few really know what it is beyond a surface level.

Since its release in November of last year, ChatGPT has taken the world by storm. Now in its 4th iteration, a mere 5 months later, the buzz in only growing, as people talk about its uses in healthcare, science, research, education, marketing, advertising and PR, among other things.

Creating ethical AI is an issue for all – not just tech, says Karen Baker, Boathouse co-founder and president. To bring ethics into AI development, Baker looks at the need to incorporate design justice to disrupt data injustice.

Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media.

It is true that generative AI can write a cogent press release and reasonably decent byline articles.

“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. “

Does AI present “profound risks to society and humanity”?

But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.