Boathouse Insights
How to overcome your overreliance on marketing technology
Technology solutions tend to be “set and forget.” Rather than evaluating channel performance ongoing, as you might in a traditional implementation, you are trained to rely on the technology to perform. The problem? This is not smart technology.
Podcast: The Narrative of Trust in Advisory Services with John Connors
Trust is the cornerstone of a successful advisor-client relationship. And earning that trust starts with empathy – the ability to have a complete understanding of clients’ situations and concerns.
How the Great Resignation is turning into a great opportunity for leaders
A CEO notes that there is no training ground for the breadth of workforce, recruitment, and employee-engagement issues hitting the leaders of today. But what if the Great Resignation is an opportunity in disguise?
Pursuing Narrative Alignment
2021 provided ample evidence of the impact narratives have on each and every tier of social, business, and political hierarchies.