When I started in this crazy, wonderful business, every boss was a guy. It was a boys' club. Don't get me wrong, women were everywhere, just few in positions of power. It made me hungry for success, awards, titles, etc.

The ever-expanding ocean of “noise,” information, and data have flooded the minds of marketers trying to distinguish which data points will impact results. In an age of data overload, how can the critical variable or metric be identified, analyzed, and converted into well-guided actions?

While the desire to jump into a trending topic or major event may be strong, Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy.

Narrative is driving a revolution in brand strategy and brand management.

A recent study suggests marketers are dissatisfied with common in-housing set-ups, but Boathouse’s Eve Asbury argues that the strategy will become more relevant in straitened economic circumstances.

The metaverse is full of promise. People are hopeful that this shared, interactive, immersive, and hyper-realistic virtual space will revolutionize the internet. Goldman Sachs has estimated that the metaverse could ultimately be an $8 trillion opportunity.

When used effectively, AI can transform how PR and marketing target, engage, activate and measure campaigns.

Despite CMO tenure being at its lowest levels in over a decade, there are several macro and micro signals for optimism in the marketing ecosystem.

2021 provided ample evidence of the impact narratives have on each and every tier of social, business, and political hierarchies.

CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge.