CMOs must become data-driven storytellers who speak the language of the CEO and CFO

Does AI present “profound risks to society and humanity”?

But some marketers told us it doesn’t present much of a risk for podcast advertising at the moment.

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business.

Alan B. Hart and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory.

Boathouse creative director Bob Fitzgerald ponders why the creative process is “like a game of chicken”

Brands and their agencies are experimenting with artificial intelligence for all manner of applications, from generative art to generative chat.

For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency.

"If you're in the upper right-hand corner with passion, chances are people are going to want to work with you or buy your product"

Peter Prodromou, Founder/President Boathouse Palo Alto, joined the PRovoke Media Podcast to discuss the importance of human intervention in the use of AI.