Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic.

The tech industry bursts with innovation. It is acclaimed for its creativity and breakthrough approaches to solving age-old problems. And yet paradoxically, here in 2024, it still struggles with diversity and inclusion – especially when it comes to leadership.

By staying ahead of the curve, you can proactively adjust strategies and allocate resources accordingly. This may involve reallocating budgets, exploring alternative platforms, or investing in new technologies to stay competitive in a rapidly evolving landscape.

Some 26% of CEOs surveyed from top US companies gave their CMO a “grade A” for their overall performance, up from 16% who said the same last year.

“What type of language are we going to use to inform this community about what is coming?” says Karen Baker, founder and president of marketing agency Boathouse. “The Black community is very uncomfortable with generative AI and what it’s going to do.”

Driven by technology and a more informed consumer, CMOs are expanding their digital prowess into advanced analytics and tracking, generative AI, and consumer intelligence tools to adapt, execute, and measure their return on resources. This new evolution of Marketing is more foreign to CEOs, given that few come from a marketing background.

As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy.

If 2023 leaves us with any clarity at all, it is this: There is no path back to a less complex, pre-pandemic healthcare environment.

Yet another headline to add to the endless headlines from the last year-plus calling for the inevitable demise of not just the platform, X, but its owner, Elon Musk.

"Headline after headline spells the downfall of not just X, but of Elon Musk himself. The undeniable truth though, as hard a pill it may be to swallow, is that X isn't going anywhere," explained Geoff Gates, creative director for social strategy and content at integrated marketing and communications agency Boathouse Inc.